New Media is gradually enveloping all traditional Media spaces, touching, edging out and sometimes reengineering them, but because of its hugely democratic nature, it has belonged with the people, with little time and energy spent on a systematic understanding of its workings.
Especially in India, one sees a dearth of industry-ready digital professionals, and the one’s that come freshly minted from Mass Communication or Journalism courses, or worse, with online short certifications, are either taught New Media as an addendum, or taught a skill in isolation.
TAMS, therefore, decided to begin with a flagship course, which provides a comprehensive training in all the major skills needed in New Media, with specialisation ‘pathways’.
Theory & Practice
We have ensured that all the teaching has a solid theoretical foundation, that the training has ample practical teaching, that the pedagogy balances instruction with contructionist learning, and that there is significant interaction between industry leaders and the students.
Since our incorporation we have made every effort to facilitate students with a rich and dynamic environment for developing new ideas and launching new careers.
A faculty of internationally recognized media makers and pioneering scholars involve students in a curriculum that combines the pressures and the skills of everyday work with the content, audiences and technology of the New Media industry.
At TAMS, we offer the one-year diploma and also offer special short-term certificate courses for graduate and working professionals.
The TAMS is established to augment interface between the Academia and the New Media Industry, through research, training and young fecund minds.
The Amar Ujala group has taken the lead in providing TAMS on-site training for students, as a part of their curriculum, and internships with its Digital, TV and Integrated solution arms, with the latest technology in a live environment.
Besides they are a part of the TAMS Placement Cell along with several other leading industry bodies.
The Placement cell identifies industry needs and promotes institutional groundwork for meeting them by facilitating internship, seminars, workshops, placement and various other industrial training programs. This Industry- Institute partnership also mirrors in preparing faculty to latest practices and makes the students industry-ready, besides providing experience in current industry practices.
Powered by Amar Ujala Digital, TV, Integrated Solutions
About The Amar Ujala Network (Which powers the TAMS initiative)
Amar Ujala is India’s 3rd largest newspaper with a total readership of 4.65 Crore readers as per latest Indian Readership Survey (IRS). Amar Ujala has 20 editions, in 7 states and 1 union territory covering 179 districts.
Besides its 70-year-old daily broadsheet, the Amar Ujala group brings to TAMS the accumulated learning and infrastructure of all its verticals, where the best students of TAMS get an opportunity to intern, carry out onsite projects and find employment. Here’s a snapshot of those verticals:
Amar Ujala Digital
Launched in 1999, runs amarujala.com, one of the fastest growing news website in India, and delivers national and international news and analysis, business, sports, technology, entertainment, lifestyle and astrology, round the clock. As per Google Analytics, AmarUjala.Com gets 50 Million+ Unique Visitors every month. With state-of-the-art design, which won the 2014 WANIFRA award for design and technology, it follows industry best practices both on the front end and the CMS.
Amar Ujala Interactive Web TV
Amar Ujala interactive Web TV was launched in December 2016, as India’s first interactive browser-based TV called Amar Ujala TV. It has modern digital TV studio and editing facilities, tailor-made to service a convergent, LIVE, interactive web and social space.
Besides these, Amar Ujala Digital also runs firkee.in, a youth portal, myresultplus, a results and education portal, and safalta.com, an online testing and government job preparation website.
Touch Point & Autdoors
Touch Point & Autdoors are Amar Ujala’s specialized business units offering Integrated Business Solutions to clients & agencies, led by ground activation, events and ATL. Touch Point offers a seamless 360-degree solution to a potential client with Print Campaign, FM Tie-up, TV Coverage, OOH Campaign, PR Support, Sales-linked Promotions & Digital Amplification. Today, it has a highly esteemed clientele consisting of top-notch brands like Hindustan Unilever, Dabur, P&G, Hero, Mahindra, Tata Motors, Honda, LG, Volvo, Kellogg’s, Parle, SRM University, Aditya Birla Group, DS Group and many others.
Amar Ujala Foundation
Amar Ujala Foundation (AUF) is the social arm of Amar Ujala Publications Limited with a mission to create a better future through empowerment of all. AUF has initiated thousands of social activities, supporting and enabling women, children to live with dignity and pride. Providing financial support, training, knowledge, disaster relief are among the innumerable programmes AUF has carried out. Notable among them are the Atul Maheshwari Chatravritti, as part of which we promote meritorious students and provide them with financial assistance, Medhavi Chatra Samman in which we provide a platform to students to present their credentials to the world and Maa Tujhe Pranam, where we perform series of thematic activities which revolve around patriotism and attempt to create a sense of responsibility towards nation.
Books & Magazine Division
This division of Amar Ujala provides unmatched educational support materials to aspiring students for Civil services and all-important competitive exams. Amar Ujala Education caters to more than 15 lakh aspirants every year. The education series extends to national level as well as state level competitive exams and includes more than 600 titles.
Amar Ujala has a large newspaper and commercial printing division that involves printing of magazines, books for UPSC, Civil Services, Bank PO, NET-JRF, competitive exams and many more. Printing operations are spread across 17 cities namely in Jhansi, Agra, Meerut, Noida, Panchkula, Lucknow, Bareilly, Dehradun, Kanpur, Gorakhpur, Varanasi, Jammu, Aligarh, Allahabad, Moradabad, Dharamsala & Nainital.