Publish Date: Friday June 28 2019 ,  Category: DIGITAL MARKETING

In this age of digitization, many businesses and top brands have started advertising through social media and digital platform instead of radio, newspaper, TV commercials, etc. In this digital era digital marketing is an emerging field with a lot of opportunities. There are a lot of reasons to go for a career in digital media. Here are top 5 reasons why to choose digital marketing as a career.

Skill in demand
It is expected that by 2020 more than 150,000 jobs will be there in the field of digital marketing. Every company is now shifting from regular traditional marketing field to digital platforms for marketing. But the problem is that there are not sufficient number of the candidates that can do this job so the scope is good. Big companies are looking for Marketing Manager with Digital Marketing Background. Earlier They use to hire traditional Marketing person and Digital Marketing person.

Wide range of career options
Digital marketing is a field which provide a wide range on career verticals. It has a wide number of job profiles. There are more than enough options to choose in digital marketing. Job profiles like content marketing manager, email marketing manager, search engine specialist, copy writer etc. are the job profiles from which you can choose your specialization and start your career. Free lancing is also an option to go for.

The most fascinating part about digital marketing job is the salary. Every firm needs Digital Marketing expert for promoting their sales and services. A skilled Digital Marketing Specialist will be well paid. the salary package of a digital marketing professional is very high. It may also vary on the bases of your skills. People usually choose to do free lancing and get highly paid for their services.

Work from home
Demographic difference can not stop a digital marketing person from doing work. You can also work from home which is one of the best part of this job. As you have to work on the internet, there is no geographical barrier.after perusing this career, You can earn money from home as well. Once you are an expert in digital marketing you can find a job anywhere across the globe and you can work for them from home.

You can start your own business
For business or startup, digital marketing has a big scope. With the help of digital marketing, you can create a website for your business where you can provide digital marketing services. You can work on your own business and can do all the marketing of your business by your self. Most of the times, such firms are usually hired by big companies to do digital marketing such as content marketing or SEO (search engine optamization) and they are highly paid for it. Icing on the cake is this business does not requires any huge capital investment.

Publish Date: Wednesday June 26 2019 ,  Category: DIGITAL MARKETING

Digital Marketing

Digital marketing Simply means marketing using digital tools. Marketing is nothing but communicating values to your customer about the product or services. Unlike traditional media like newspapers, billboards, TV etc, digital media is comprised of search engines, social media, blog articles, video creation etc. which are used to communicate to your customer. Digital marketing is audience specific, interactive, data concentric, inbound result oriented and last but not the least cost effective.

In this generation, the number of internet users is growing tremendously, most of the people spend their time using the internet which makes it most preferred tool of marketing because of the consumer media consumption trend is shifting towards digital content hence the scope of marketing on digital platform is huge.
Same as regular traditional marketing, digital marketing also involves complexities in terms of strategy techniques and implementation but the investment cost is zero.

The field of digital marketing is very vast. Its components include content marketing, website designing, SEO (Search Engine Optimizations), SMM (social media marketing) and many more. Job profiles in this field are numerous like social media manager, content marketing manager, email marketing manager, search engine specialist, and many more. Freelancing is also an option.

As the increasing number of users of digital media, the number of traditional media users are declining hence we cannot deny the fact that digital marketing is the future of marketing industry. It is a field with an ocean of opportunities and is backed up by the government’s “Digital India” initiative hence the scope is very high. Digital marketing needs a specialized training or digital marketing Course preferably by the professionals from the industry. This profession is wholly based on learning, requires a constant effort and observing different marketing techniques by different people on the Internet along with doing practice on constant basis. The study of trends and technological changes is must to observe for example google keeps on changing its algorithms, you must have to be updated about such things and rule of white SEO two years back are now part of Grey or black SEO (unfair means). If you won’t update yourself with such latest updates, you can bring yourself an unwanted danger. By the guidance of right people and with an accurate and ethical training, you can efficiently accomplish your goals.