Pay-Per-Click Marketing: Best Strategy to Capture Your Potential Customers Publish Date: Tuesday July 30 2019 , Category: Pay Per Click This era of digitalisation in which internet is the boss of everything, internet marketing is the most essential part for a firm to grow. To run their business, everyone should consider internet marketing or digital marketing an important step. Online ads are the best way to do it. PPC is one of the tool which is widely in use. If you want to make your business successful, then PPC is a perfect option to go for. Pay-per-click advertising or PPC means when you pay each time whenever a potential customer clicks your ad. You pay up to your bid amount for keywords, but not more. The key word bid is like an auction in which advertisers pay for securing the top spot on the search engine. Sometimes you must have seen some ads on the top results of google. Those ads are PPC. The advertisers pay money to secure that position. It is more like purchasing visitors for your site These Ads are shown in the SERPs (search engine result pages) and the advertisers have to pay every time when ever their ad is clicked. Although it is believed that both of them are mortal enemies, SEO and PPC actually complement each other in many ways but usually people get confused between both of them. People usually get confused between PPC and SEO as they both are done to trend a website on number 1. SEO is very different from PPC. SEO is an unpaid thing and takes a long time to get done whereas PPC is a paid service which is very instant and easy to do. PPC is a way to increase traffic on your website and is known for its quick results. Advertisers love PPC advertising because other than old kind of advertising, it allows them to make the key change in the optimization strategies to improve the Quality Score as it is easy to update. It is also a good to target the potential costumers. PPC is suitable for any kind of business whether small, medium or big. Having PPC as a marketing component of your marketing strategies will ensure that you capture your potential customers at the right time. With the help of PPC, you can build your online marketing strategies to measure the much-optimized and desired results. PPC is a good business tool to invest money on. It is cost effective and takes your business to a new heights within a very less time.