What is SEO (Search Engine Optimization)? Publish Date: Friday July 12 2019 , Category: SEARCH ENGINE OPTIMIZATION SEO Search Engine Optimization is a technique that is applied to increase the ranking of a website in Search Engine Result Page (SERP) of different search engine like Google, Yahoo, Bing etc. with the help of which you can get free and organic traffic or visitors on your website without paying money on ads. SEO makes sure that you are getting enough traffic on your site. Now most of the people have opt SEO as a career option. As this is a skill in demand, most of the website owner hire them to so search engine optimisation. If a person knows this skill, he or she can do it which spending any penny on it and ensure the organic traffic and growth of their websites. All though it is a wide topic to cover, here is the summary of the types of SEO and how to do it. Two types of SEO.On Page OptimizationOff Page Optimization On-Page SEO: On-Page SEO refers to how well your website’s content is presented over the search engine On-page, optimization depends upon the structure of a website that whether a particular webpage is structured in a manner so that it gets found by the search engines for given keywords and key phrases. This is a direct way of doing SEO. Off-Page SEO: Off-Page SEO refers to your website’s overall authority on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. Simply put, off-page is all about your online reputation. Off-page optimization includes acquiring backlinks that you use. It works other than your website that means outside of it. Other than its types there are two ways to do the SEO. White hat and Black hat SEO. White Hat SEO: White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines. They do not contain the risk of getting blacklisted by google. It is totally legal and falls under fair means. Black Hat SEO: Also known as dark SEO, Black Hat SEO abuses the different shortcomings in the calculations or web search tools and exploits weaknesses of the search engine algorithms and manipulates in such a way to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. If you use it, you can get in trouble of getting blacklisted by google and this might create problem for the users. If falls under unfair means and might create problems for the users. SEO is a skill which every website owner should consider. It is a best way to get traffic on your website. If a person knows the skills then it is very easy for them to market their website for free.